W+K Shanghai, in collaboration with Converse China, has launched the Jack Purcell 2017 summer campaign “Not For Everyone” with a collage style visual, and a “bold brand statement” according to the agency.
Look at these sneakers.
You may not get their looks.
Or their smiles.
“Never mind.” they’ll say.
They are not born to please everyone.
Those who get them.
Are those who have guts, style, and vision.
Still don’t get it?
Just watch.
Featuring young individuals, hailing from different parts of China with various disciplines; fashion, music, art, culture, technology, etc. gather in one. A common philosophy binds them – “Not For Everyone”.
“In the spirit of Jack Purcell, this work is about the contemporary Chinese youths who are comfortable in others feeling uncomfortable, regardless of situation or expectation,” according to the release.
