Alibaba is Gunning to be the ‘Netflix of China’

Jack Ma’s e-commerce levithan Alibaba is often referred to as the “Amazon of China.” Not satisfied with just that, the company expanding its offering into smartphones, entertainment, ride-sharing, Snapchat, and a whole lot more since they began line expansion over the past year.

Now the company is eyeing the streaming video industry. Are we far off from hearing Alibaba called the “Netflix of China?”

Alibaba said over the weekend it is planning to launch a streaming platform like that delivered by Netflix and HBO. It will be called Tmall Box Office (TBO?) will launch within the next two months and is set to feature content purchased from China and internationally as well as original productions, the company said


“Our mission, the mission of all of Alibaba, is to redefine home entertainment,” head of digital entertainment Patrick Liu announced at a press conference, according to Reuters. “Our goal is to become like HBO in the United States, to become like Netflix in the United States.” Liu added that about 10% of the service’s content would be available for free, with the rest available through a monthly fee or on a show-by-show basis.

The time is right, this comes as Netflix is attempting to get a foothold $5.9 billion Chinese market. According to the Wall Street Journal , Netflix is in talks to partner with broadcasting companies BesTV and Wasu.

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The Staff

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