‘For the Real Hero’ – A Rocking New Jack Links Campaign in South Korea

The full version of the song, ‘For the REAL HERO,’ will be released on various music streaming platforms.

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U.S. beef jerky brand, Jack Link’s, has launched a new campaign in South Korea called ‘For the REAL HERO’ in collaboration with Seoul-based Brand New Agency. For the campaign the brand emphasizes its unique characteristics, offering consumers a ‘real jerky’ experience akin to hitting the taste jackpot.

It follows last year’s campaign, which boosted brand recognition with its ‘rock band’ concept, while this years creative ampaign aims to captivate consumers with a new theme: a superhero animation.

This brand continues to highlight strong and rhythmic ‘rock’ elements, ensuring that consumers readily associate these attributes with Jack Link’s.


 

“In the ‘For the REAL HERO’ campaign, the hero, Jack, represents the brand’s commitment to authenticity in a world full of fakes,” said a release. Through lyrics such as ‘endure the blazing smoke’ and ‘enhance the thick texture,’ the campaign underscores the distinctive features of Jack Link’s ‘real jerky.’

The full version of the song, ‘For the REAL HERO,’ will be released on various music streaming platforms.

Brand New Agency, which oversaw the planning and production of this year’s campaign, said in a release, “While maintaining the successful Real Jerky, Jack Link’s message and rock theme from the 2023 campaign, we have introduced new creative elements with the animation for this year’s campaign.


 

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The engaging music and immersive animation have elicited an explosive response from consumers since the campaign’s launch.” They further remarked, “Through differentiated communication unique to Jack Link’s, we aim to solidify our brand presence and leadership in the beef jerky market.”

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