IWG Appoints Rice as Communications Partner in Singapore and Hong Kong

    World’s largest flexible workspace provider IWG names the independent consultancy as agency partner to help drive communications across two key hubs in Asia

    By Katerin Pantaleon - Jun 1, 2021
    IWG Appoints Rice as Communications Partner in Singapore and Hong Kong

    James Brasher, Managing Partner, Rice

    Workspace brand IWG has partnered with Rice in both Singapore and Hong Kong. The appointment comes as the pandemic has accelerated the adoption of a hybrid work model.

    IWG has a global network of over 3,300 workspaces in 120 countries and has recently finalized a deal with NTT to provide 300,000 employees access to its workspaces.

    “While the hybrid way of work has been underway for several years, the pandemic has accelerated its adoption and it is now here to stay,” said Simon Condon, IWG’s Group Head of Communications.

    “With Rice as our communications partner in Singapore and Hong Kong, we look forward to driving the conversation forward on the future of work in Asia’s leading commercial and financial centers.”

    Rice was selected as IWG’s partner in both Singapore and Hong Kong after a comprehensive review of its communication partners worldwide. The Rice team is led by Agung S. Ongko, Rice’s Director, Strategy and Insights based in Singapore, and Phoebe Sou, General Manager of Rice’s Hong Kong office.

    “A leader and true innovator in the workspace industry, IWG is a people-focused, purpose-driven organization committed to lending their expertise and solutions to address today’s biggest workplace challenges,” said James Brasher, Managing Partner, Rice.

    “We are eager to help shape and tell their stories here in Asia.”

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