It’s Time to ‘Uncrap The World’ – New Global Campaign from Who Gives a Crap

“Our planet, our future, rests upon your cheeks.”

Looking to make a difference during your time living on the planet? Eco-friendly toilet paper brand Who Gives A Crap has a suggestion: “Uncrap the World.”

As part of their first global brand campaign, the brand cites stats that every day 1 million trees are destroyed to make traditional toilet paper. They want to do something about it, and they want your bum to help.

“Our planet, our future, rests upon your cheeks.”


 

On YouTube, writing about their new ad, the brand said “We’re so delighted to show you our first ever television ad. We feel like real grown-ups now. (Well, not that grown up, it is still all about bums…)”

 

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