It’s Time to Beanie On and Play On Says Touching Campaign From FightMND

Australian rules player Neale Daniher was diagnosed with Motor Neurone Disease in 2013 which led him to become the voice of FightMND. Sadly, as his condition gradually takes his voice away, the charity is calling on others to step up and lead the cause for a cure

A new campaign created by Clemenger BBDO Melbourne features ambassadors delivering Neale’s Daniher for him, in his own words, calling on all Australians to join the fight.

“As MND takes away Neale’s ability to the be the voice of this fight, it’s time to come together, play on and lead this fight, with actions, not words,” said FightMND CEO Dr. Fiona McIntosh.


“The work from Clemenger BBDO serves as an emotive call-to-arms for all Australians. When you buy a beanie, you’re helping give hope to people with MND – hope that one day, there will be effective treatments or a cure for this devastating disease.”

The campaign includes OOH ads and digital assets, featuring ambassadors including Max Gawn, Taylor Adams, Hamish McLachlan, Dilruk Jayasinha, Geva Mentor, Abby Holmes, and Kevin Sheedy.

“Neale Daniher’s story and incredible efforts in the face of extraordinary adversity should be a source of inspiration to us all,” said Clemenger BBDO Melbourne Group CEO Jim Gall.


“It is a huge honor to be able to support Neale and the FightMND organization as it continues its incredibly important work in the fight against a horrible disease.”


Creative Agency: Clemenger BBDO Melbourne
Production Company: Finch
Director: Chris Nelius
Photographer: Christopher Tovo
Post Production: Atticus Studio
Music: Electric Dreams Studios
Sound: SqueakE Clean Studios

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