It’s Not Quit Your Job Stuff But it’s Still a Win – New Campaign from BWS

“It’s not the lottery, but it’s a little win. And even little wins can feel pretty great.”





M&C Saatchi

The Hooligan Collective

Grant it, getting a bargain may not feel the quite same as winning the lottery and the retirement of your dreams, but it’s still a win.

So goes the pitch in a new BWS campaign spot ‘A win’s a win’ via M&C Saatchi, which highlights that while times are tough on consumers, you can always feel like you are winning with BWS.

The cheeky spot sees BWS staff go above and beyond to celebrate everyday deals.


“We know our MILZ customers are starting to get sick of brands promising the world and letting them down, so we wanted to celebrate value in a more refreshing and even self-effacing way,” said BWS head of marketing, trade and in-store Sarah Chegwidden.

“The ‘A Win’s A Win’ value platform is really honest about how getting a deal at BWS feels. It’s not the lottery, but it’s a little win. And even little wins can feel pretty great.”

M&C Saatchi creative director, Brendan Donnelly, added: “There’s a lot of puffery in advertising that over exaggerates products and offers, and consumers see straight through it. But take an insight and puff it up with a light show, ticker-tape and pumping music then the truth about saving a few bucks can momentarily feel pretty bloody good.





General Manager: Josie Brown

Head of Marketing: Sarah Chegwidden

Campaign Lead: Nat Liddell

Marketing Coordinator: Millie Dyer

Senior Integrated Media Manager: Kate Patterson

M&C Saatchi

Chief Creative Officer: Cam Blackley

Creative Director: Brendan Donnelly

Art Director: Tameem Hassan

Copywriter: Jason Leigh

Group Account Director: Melissa Scott

Marcelo Palmeira: Senior Account Manager

Head of Strategy: Nick Jacobs

Strategist: Amy Grant

Head of Broadcast: Loren August


The Hooligan Collective

Director: Dylan Harris

Producer: Ashley McLeod



Client Director: Alessandro Vari

Client Manager: Emily Dupesovska

Client Executive: Jo Tan


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