It’s Not Always Easy Sharing a Place but ‘It’s Good to be Home’ Says New Campaign From Contact Energy

Contact Energy launches the latest iteration of their platform via Special.

Contact Energy has launched the latest iteration of their gold Effie winning ‘It’s good to be home’ brand platform highlighting the brand’s focus on advancing the quality of home life for New Zealanders including developing more than $1.2 billion of renewable energy projects and initiatives to reduce emissions.

“As Kiwis we love our homes and also have a special connection to New Zealand as our shared home,” said Sera Flint, Head of Marketing at Contact.

“But we don’t live here alone – as seen in this campaign. We wanted to share what Contact is doing to ensure it’s good to be home in New Zealand, both now and in the future. We’re committed to and actively working towards making Aotearoa a better place for all, by promising net zero energy generation by 2035.”


 

The centerpiece of the new campaign takes place in a Kiwi flat, complete with the trials and angst that come with a mixed living situation. The issues in the flat are what many people have experienced, from not replacing the toilet paper, to bathroom hogging, milk stealing, drain clogging, and the classic goldfish disappearing. (Okay, maybe not that last one.)

This flat and group of flatmates are like no other. The flat is the entirety of New Zealand, and the flatmates are the people, animals, trees, and even the rocks that call this country home.

“That penguin, Nigel, might come across as a little bit uptight, but have you tried living with a milk-stealing ruru and gaming sea lions and sheep? No? Then probably not a deciduous tree that likes to bathe first every morning either then, I imagine,” said Special CCO, Jonathan McMahon.


 

“Well, what about those things we call humans? Sometimes they can just be the worst. Luckily, like Nigel, Contact just wants us to live more harmoniously in the future, with regard to the quality of home life for of all of Aotearoa’s flatties. So much so, they even let the soundtrack be performed by (The) Turtles.”


Credits

Client: Contact Energy
Chief Retail Officer Matt Bolton
Head of Brand Marketing: Sera Flint
Head of Product & Innovation: Sam Morse
Advertising Communications Manager – Brand & Marketing: Shea Whittington
Brand Lead – Marketing Communications: Elle Hunter

Agency: Special
CEO / Creative Chairman: Tony Bradbourne
Chief Creative Officer: Lisa Fedyszyn
Chief Creative Officer: Jonathan McMahon
Creative Director: Steve Hansen
Creative Director: David Shirley
Chief Strategy Officer: Rory Gallery
Senior Strategist: Amy Willemse
Group Business Director: Simone Botherway
Business Director: Michael Lyons
Senior Business Manager: Jeremy Sinniah
General Manager: John Marshall
Head of TVP: Therese Bielawa
Head of TVP: Katie Mortensen
Producer: Nigel Sutton
Producer: Gabrielle Eggels

Production company: Finch
Director: Freddy Mandy
Managing Director: Corey Esse
Executive Producer: Rebekah ‘Bex’ Kelly
Producer: Yolande Dewey
Producer: Nikki Walker
Animation: Flux
Executive Producer: Josh Forsman
Executive Creative Director: Laban Dickinson

Photography: Match Artists
Photographer: Ross Brown
Producer: Gerardine Turney

Music Licensing: Marcus Brooke-smith Leveltwo
Composer: Mahuia Bridgman-Cooper
Sound Design: Craig Matuschka at Liquid Studios

 

 

Read More

Creative Work

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours