Isobar has launched its Vietnam office, following the acquisition of Emerald in March last year by Dentsu Aegis Network.
Denise Thi, Emerald’s founder and current Managing Director will continue to serve as Managing Director of Isobar Vietnam. The 80-strong team at Emerald in Ho Chi Minh City and Nha Trang will now be a part of Isobar.
Asia Pacific, currently makes up nearly half of Isobar’s global staff global workforce.
With a young population and an Internet penetration of 50% of its 94 million population, Vietnam is poised to grow its e-commerce sector to US$7.5 billion by 2019, of which it has already displayed strong compound annual growth rate of 114.7% from 2011 to 2014.
“Vietnam is a market full of possibilities, with a young e-commerce sector that is set to grow very rapidly over the next three years as it’s being supported by strong fundamentals,” said Sven Huberts, Managing Director of Isobar Asia Pacific. “This is why we are excited to be able to strengthen our presence here and capitalise on this trend with the official launch of Isobar Vietnam.”
Denise Thi, Managing Director of Isobar Vietnam, said: “More and more, clients are searching for effective ways to interact with their consumers and they are keen to build higher brand awareness, consideration and loyalty using digital platforms including mobile, CRM, e-commerce, etc. We are constantly innovating and scaling up on capabilities and design thinking to help brands capture consumers’ hearts and minds, and ultimately, to drive real business results.”
Toshinori Aoki, Country CEO of Dentsu Aegis Network Vietnam, said: “As a digital agency in the digital economy, Isobar attracts the most attention, both from clients and peers. With the presence of Isobar Vietnam in the network, I am confident that Dentsu Aegis Network Vietnam will be able to offer the most innovative talent and services to our clients.”