Isobar China Wins Gold Creative Effectiveness Lion for KFC Christmas Pocket Store

On the fourth night of the awards, the Creative Effectiveness Lions and the Creative eCommerce Lions category saw China pick up a Gold Lion, while Bronze won by both Thailand and India.

In the Creative eCommerce Lions Isobar China Group Shanghai picked up a Gold Lion for “KFC Christmas Pocket Store”.

Also winning in the Creative Effectiveness category was Wunderman Thompson Bangkok which took home Bronze for Sunsilk “Hair Talk”, while Dentsu Webchutney Bangalore scored Bronze for Flipkart “Hagglebot”.


Creative Effectiveness Grand Prix

Of the 12 Lions awarded in Creative Effectiveness, the coveted Grand Prix went to Marcel Paris for Carrefour “Black Supermarket”.


Creative eCommerce Grand Prix

The Creative eCommerce Grand Prix was awarded to “Do Black – The Carbon Limit Credit Card” from RSK Communication Sweden for Doconomy. The campaign features the world’s first credit card which helps users track their climate impact and meet the target of reducing consumption related CO2 to protect the planet.

“The Grand Prix we chose is truly innovative and ambitious,” said Jury President, Daniel Bonner, Global Chief Creative Officer, Wunderman. “A signal and future of responsible consumerism that is doable in the present. A unique idea that no doubt will be copied and leveraged by businesses all over the world – and full of creativity for sustainability, in terms of the platform, the production and design, the enterprise and the potential impact for everyone.”

Download: Cannes Lions 2019-Creative-eCommerce-Winners

Download: Cannes Lions 2019-Creative-Effectiveness-Winners


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