Leo Burnett Bangkok has created a new campaign in partnership with the Thai Health Promotion Foundation to encourage people to stop drinking alcohol and stay safe during the Covid-19 pandemic.
The aim of the 45-second film named “Conscience” is to raise awareness that Thai’s have to be extra cautious with going about their daily lives and maintain awareness about Covid-19. Drinking lessens people’s conscience and decreases the ability for people to stay aware and be on top of their game.
The spot shows how being drunk can jeopardize social distancing, personal hygiene, financial, and family wellbeing, with the ultimate trigger of using a child to call out for their parents to stop and think before consuming alcohol.
Leo Burnett Bangkok created a simple setup black & white 45-second spot to set the tone and garner people’s attention in contrast to all other surrounding media.
Client: Thai Health Promotion Foundation
Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Skon Khanawuthikarn
Copywriter: Ravisara Mekasuwanaroj
Art Director: Nattnaree Kheaw-im, Sompat Trisadikun
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum films
Film Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul Na Ayudhya
D.O.P: Teerawat Thitikornwanich
Production Manager: Sumittra kudcharoen, A-vika Visansong
Casting: Surangkana Suwanjinda
Art Director: Dusit Yapakawong
Stylist: Kittisak Prasarndee
Location Manager: Dechnarong Boonsongsang
Colorlist & Online Artist: Rattana Leedamrongprasert
Sound Production Company: Sound space
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