Is Your Drinking at Crisis Level Asks Campaign in Thailand

    The Thai Health Promotion Foundation encourages people to quit drinking, especially during this crisis.

    By Asia Ad Junkie - Jul 15, 2020
    Is Your Drinking at Crisis Level Asks Campaign in Thailand

    Leo Burnett Bangkok has created a new campaign in partnership with the Thai Health Promotion Foundation to encourage people to stop drinking alcohol and stay safe during the Covid-19 pandemic.

    The aim of the 45-second film named “Conscience” is to raise awareness that Thai’s have to be extra cautious with going about their daily lives and maintain awareness about Covid-19. Drinking lessens people’s conscience and decreases the ability for people to stay aware and be on top of their game.

    The spot shows how being drunk can jeopardize social distancing, personal hygiene, financial, and family wellbeing, with the ultimate trigger of using a child to call out for their parents to stop and think before consuming alcohol.


    Leo Burnett Bangkok created a simple setup black & white 45-second spot to set the tone and garner people’s attention in contrast to all other surrounding media.


    Client: Thai Health Promotion Foundation
    Agency: The Leo Burnett Group Thailand
    Chief Creative Officer: Sompat Trisadikun
    Creative Director: Skon Khanawuthikarn
    Copywriter: Ravisara Mekasuwanaroj
    Art Director: Nattnaree Kheaw-im, Sompat Trisadikun
    Account Management Director: Tida Vibulvanich
    Account Director: Kanitta Chartpong
    Account Executive: Maythavee Jariyanoppanan
    Agency Producer: Sarawut Lertkittipaporn
    Production Company: Mum films
    Film Director: Suthon Petchsuwan
    Executive Producer: Pattarajitr Trakarnkate
    Production Producer: Nara Montrekul Na Ayudhya
    D.O.P: Teerawat Thitikornwanich
    Production Manager: Sumittra kudcharoen, A-vika Visansong
    Casting: Surangkana Suwanjinda
    Art Director: Dusit Yapakawong
    Stylist: Kittisak Prasarndee
    Location Manager: Dechnarong Boonsongsang
    Colorlist & Online Artist: Rattana Leedamrongprasert
    Sound Production Company: Sound space


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