Philips Launches Healthier Living Campaign via Iris Seoul


Creative network agency iris Seoul has created a ‘Today’ campaign for Philips Korea that stresses the message of healthy living. The 40-second spot demonstrates how people have become so focused on being busy, that they forget about the value of ‘today’.

More: Q&A – Joshua Peacock, Managing Director iris Seoul, on Brands Finding Balance in Korea

An online event using #TODAY has also been developed to enable consumers to participate in a contest that invites people to share stories about how Philips products have changed their life.


 

“Innovation in Philips begins with an understanding of desire and value identification in everyday life, in other words, a people-focused thinking. This campaign is designed to communicate how Philips improves people’s quality of life and to provide more people with chances to experience Philips innovation,” said Peter Kwak, General Manager of Personal Health business unit of Philips Korea.

“In a fast paced and future-oriented society it’s really challenging to convince people to appreciate the present moment and challenge perceptions around the true meaning of innovation. Innovation should not be about a curved screen or a time-saving feature. True innovation should enrich and improve our daily lives for the better,” said Huijin Park, iris Seoul Head of strategy and insights.

 

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