Dentsu-owned iProspect India has appointed Nitin Sabharwal as Managing Partner, North. He will also lead the agency’s affiliate marketing function, nationally as well as be tasked with client relationship management, business operations, and new channel development. He will report to Vinod Thadani, CEO iProspect India & Digital Growth Officer India, Dentsu Media.
Over a 25-year career, Sabharwal has co-created a unique delivery ecosystem for advertisers across various industries such as BFSI, education, e-commerce and O2O (online to offline) organizations
Sabharwal’s first stint with Dentsu India was for 7 years when he held the position of Chief Operating Officer with SVG Media and also led the network’s Columbus brand, nationally. He moved on from dentsu in January 2021 to join Optimise Media, a UK-based performance marketing ecosystem, as Chief Operating Officer. Some of the other companies that Sabharwal has worked with include DGM India, IndiaHomes.com, and MediaTurf.
“Nitin embodies iProspect’s vision efficaciously. With his understanding of our clients, industry and the market, he is undoubtedly the successor for the role,” said Thadani.
“We look forward to welcoming him at iProspect and working with stakeholders to unlock greater potential and empowering our clients to make better and swifter decisions. I am confident that he will lead the organisation to greater heights and accelerate the momentum of growth.”
Sabharwal added: “I am really excited to work with the leadership team at iProspect. This is a great opportunity to carry forward the torch of digital performance marketing for brands in India. I am also looking forward to building new channels of performance delivery via strategic partnerships along with creating a robust team that is client-focused, data-driven, and insight-oriented.”