IPG’s Kinesso Appoints Four New Regional CEOs – Matt Ware to Lead APAC

Kinesso, IPG’s connected intelligence company, has appointed four new Regional CEOs. Executives previously in Matterkind leadership roles are being promoted to Kinesso Regional CEOs and will retain their Matterkind leadership responsibilities.

The appointments include Matt Ware in APAC, Andy Butters in EMEA, Jorge Chavez in LATAM, and Sean Muzzy in North America.

“The Regional CEO role was created to streamline support for Kinesso’s largest IPG partner, Mediabrands, and to capitalize on growth opportunities as Kinesso continues to evolve its business both inside and outside the IPG network,” the agency said in a release.


In APAC Matt Ware’s promotion to Regional CEO follows his appointment to Managing Director of Matterkind APAC in February 2021.

“The new structure ensures clients have a single, simplified engagement experience with Kinesso and Matterkind, companies that work closely together as part of the data, technology, and media activation backbone for IPG,” said Ware. “I’m excited to bring to life our ability to design and deliver integrated solutions across the breadth of our offerings for clients across APAC.”

“Putting Regional CEOs in place supports the kind of horizontal integration that will spark additional innovation at Kinesso,” added Arun Kumar, Chief Data and Technology Officer at IPG and Global CEO at Kinesso.

Ware and the newly appointed Regional CEOs will serve as a single point of contact for Kinesso and Matterkind services and solutions. Clients will benefit from the end-to-end solution sets and additional innovations Kinesso and Matterkind develop as they work more cross-functionally and globally.


“Innovation happens everywhere. Matt, Andy, Jorge, and Sean will give us a unified, global focus on the challenges we need to solve for our clients – including better connections between their martech and adtech – and will surely be a catalyst for further growth for Kinesso and our clients.”

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