David Setiaputra Lukas
Interpublic Group (IPG) owned MullenLowe Group has agreed to sell the majority of its stake in MullenLowe Indonesia to local management holding company Lintas Agra Perkasa. It will be called MullenLowe Lintas Indonesia, with IPG and MullenLowe Group retaining a 20% stake in the business.
MullenLowe Lintas Indonesia will be led by Managing Director David Setiaputra Lukas, who first joined MullenLowe Group Indonesia in 2012 as the managing director of Rise Indonesia, a subsidiary agency of MullenLowe Group Indonesia. Prior to this Lukas led creative teams at Ogilvy and Leo Burnett.
“I believe change is an opportunity to become a more dynamic group while being a strong partner to clients, helping them to achieve their brand and sales goals,” said Lukas. “When clients place their trust in MLI we will cherish that opportunity to strive for high standards of professionalism and ethics while producing fresh and effective communications strategies with great clarity of thinking. That is our heritage and that won’t change.”
The move follows the recent announcement that regional head Vincent Digonnet is retiring and that country CEOs Paul Soon and James Hollow will jointly lead the group in APAC.
MullenLowe sold its operations in both Vietnam and Malaysia to local management. The divestment in Indonesia is consistent with its strategy to create create a more agile network in Asia built around market, team, and individual skill sets. Early last year, MullenLowe Malaysia announced a management buyout that saw CEO Adrian Sng obtaining full ownership of the business.
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