IPG Mediabrands has announced the elevation of Lynn Lewis to Global Chief Marketing Officer. Formerly the U.S. CEO of global network agency UM, Lewis will retain her role as the agency’s Global CMO while taking on the position of Mediabrands Global CMO, where she will lead all marketing efforts for Mediabrands, reporting to Daryl Lee, Global CEO of Mediabrands.
Lewis will be tasked with working across all brands, regions, and capabilities to ensure that Mediabrands delivers on its purpose to be the most progressive media and marketing solutions company in the world.
“Lynn is an icon and a role model in our business,” said Lee.
“She is a talented marketer who is deeply connected to the positive forces of change in our industry. As Mediabrands looks to amplify the power of media to do good in the world, Lynn will be a critical leader in making our voices heard even louder on behalf of our clients, and the communities they serve.”
Under Lewis’ leadership, UM’s revenue and profitability have grown exponentially, winning clients such as Levi’s Strauss & Co., CVS/Aetna, EJ Gallo, Enterprise Holdings, and Storck USA.
Lewis launched several core agency capabilities including its growing Shopper Practice, along with overseeing UM’s launches of its Diversity, Equity & Belonging (DEB) Council and its CSR arm, Better World.
“It is an exciting and critical time for media, with our clients looking for best-in-class partnership to navigate an increasingly complex marketplace to grow their businesses,” said Lewis. “I’m invigorated by the opportunity to work closely with Daryl and the entire Mediabrands leadership team to help shape the network’s next chapter.”