IPG Health has launched FCB Health in Japan. Based in Tokyo, the full-service healthcare communications agency brings the FCB Health brand to the world’s 3rd largest pharmaceutical sector.
FCB Health in Japan will provide a wide range of services, including creative, strategy, branding, medical writing, and consulting, as well as digital support. The new agency will be led by industry veteran, Masaya Hosogai as lead of FCB Health in Japan, working closely with Junji Yokokawa, President of McCann Health Japan who will also be leading IPG Health Japan.
“The launch of FCB Health in Japan is a testament to the strength of IPG Health, and our relentless commitment to doing what’s right for our clients, their brands, and our people,” said Dana Maiman, CEO of IPG Health.
“This new offering is crucial to building new capabilities that will lead our clients and teams to even greater heights of growth and impact in this high potential market. 2023 is already proving to be an exciting year for IPG Health.”
Yokokawa added: “I look forward to building on our success here in Japan, bringing our creative prowess, scientific strength, and health data analytics expertise in a new offering that offers our Japanese clients more choice and capability. By fusing years of experiences in Japan and the power of the broader global IPG Health network, we will take our clients into an incredibly bright and impactful future.”
The new agency joins McCann Health Japan, as part of IPG Health’s offering in the country, and will build on the network’s momentum.