Interpublic Group of Companies and FCB have announced the acquisition of an equity stake in the Indian digital marketing agency, Kinnect. The group will continue to operate under the management of its current leadership.
Founded by Rohan Mehta and Chandni Shah in 2011, Kinnect has scaled to 350 + employees, working across offices in Mumbai, Delhi and Bangalore. The group has worked with some of the biggest brands in the country, including Amazon, Asian Paints, HDFC Bank, P&G Group (Ariel, Tide & Old Spice), Disney+ Hotstar, Bytedance Group, TVS Motors, RPSG Group, and more.
“We believe that today creativity needs to be fueled by technology and data. Our ideas must not only generate greater long-term brand value but also activate business in the short term,” said Rohit Ohri, Chairman & CEO, FCB Group India.
“This new partnership between the FCB Group, India’s most awarded creative agency, and Kinnect, India’s largest independent digital agency, will actualize this vision and mission for all our clients.”
The group has built in-house capabilities for influencer & talent outreach – Kinnect Outreach, reputation management & listening – Kinnect 24/7, Kinnect Tech, and Kinnect Productions, to meet the rapidly evolving needs of clients and deliver work that positively impacts their businesses.
“This development represents an exciting new chapter in our journey! As part of a global network, we see a huge opportunity to learn from their experiences and apply them in an Indian context,” said Mehta.
“We will continue building new capabilities and evolving our services based on the needs of the markets while focusing on delivering the most effective solutions for our clients.”