Storytelling agency INVNT has announced the appointment of Sarah Bailey as Executive Creative Director for the Asia-Pacific region. Based in Singapore, Bailey will lead the agency’s creative team across the region.
Previously serving as Senior Creative Director, the agency said that Bailey’s promotion acknowledges her leadership in developing culture-led experiences and expanding INVNT APAC’s creative capabilities across physical, digital, and hybrid platforms.
“Sarah brings an inspiring blend of empathy, creative courage, and fearless innovation to our team,” said Laura Roberts, Managing Director, APAC at INVNT.
“Her expertise and leadership are helping redefine what creative excellence looks like in our region. As a female ECD at the helm of a diverse team, she’s championing fresh perspectives, new ideas, and new possibilities for the brands we partner with.”
I’m passionate about using creativity as a force for connection and transformation.
Bailey’s career spans over two decades in cultural programming, luxury hospitality, experiential strategy, and digital innovation. She has delivered award-winning work for brands including Rolls-Royce, Lamborghini, and Emirates. At INVNT Singapore, she has played a key role in integrating arts, entertainment, and emerging technology into large-scale brand narratives.
“I’m passionate about using creativity as a force for connection and transformation,” said Bailey. “This is an exciting time for brands in APAC – audiences here are hungry for innovation, authenticity, and purpose. My goal is to help our clients tell stories that not only resonate but create positive cultural impact.”
Named one of the industry’s “Women to Watch” in 2023 and part of the “40 under 40”, Bailey is also focused on mentoring emerging talent and supporting inclusive creative communities. Her appointment supports INVNT’s mission to deliver innovation-led experiences that inspire audiences and challenge convention.
