INVNT Group Expands to India – Laveesh Pandey Named Managing Director of South Asia

INVNT GROUP The Global BrandStory Project is expanding into South Asia with its tenth office across seven countries opening in Mumbai, India. The move aligns with the Group’s growth strategy, which supports the increasing demand for innovative brand storytelling in one of the fastest-growing markets including Tata Motors, Hitachi Vantara, Samsung, Amazon, Unilever, Sun Pharmaceutical, and more.

With a presence already established in key locations such as New York, London, Sydney, Singapore, Dubai, San Francisco, Detroit, Washington D.C, and Stockholm, the addition of Mumbai to INVNT GROUP’s global footprint marks another step in bolstering its services to both local and multinational clients.

“We are excited to extend our reach and expertise to South Asia, a region that is rapidly emerging as a hub for technological and marketing communications innovation. Establishing a base in Mumbai is not solely a strategic decision but also a response to our client’s growing needs to engage and build wider and deeper communities,” said Scott Cullather, President & CEO of INVNT GROUP and CEO of INVNT.ATOM.


“It reinforces our commitment to delivering impactful brand stories globally and locally, catering to the unique challenges and opportunities in the region. Our goal is to create unparalleled brand experiences that resonate deeply with local audiences and set new standards in creativity and strategic execution on the global stage. We’re also thrilled to welcome Laveesh Pandey, who joins our team with the perfect experience to drive the group’s expansion in the region.”

Laveesh Pandey has been appointed Managing Director of INVNT GROUP South Asia, reporting to Scott Cullather and Kristina McCoobery, INVNT CEO and INVNT GROUP COO. Pandey, previously Chief Operating Officer at Starlight Gaming, joins the global agency with over two decades of experience in the Media & Entertainment industry. Having held key positions at MindShare, Reliance Entertainment, Zapak Digital Entertainment and Clockwork Events, Pandey brings a deep knowledge of technology, gaming, experiential marketing, and advertising, with his award-winning leadership powering transformative B2B and B2C brand experiences.

“I am elated to lead INVNT GROUP’s expansion into South Asia, particularly in the dynamic and crowded Indian market. Brands in this region are eager for innovative ways to stand out, and we are here to deliver a blend of global best practices with deep local insights,” said Pandey.

“In a world that is rapidly evolving, our focus is on connecting brands with their most important communities and audiences in meaningful, authentic, and engaging ways. With INVNT GROUP’s diverse capabilities, we are set to redefine brand storytelling in the vibrant South Asian market, creating real impact through the next great era of brand engagement in this region.”


INVNT also welcomes Abhishek Pandey as Producer (previously Senior Manager of Operations & Client Relations at MidasNext Media), and Varun Parashar as Manager of Account Services (previously Marketing & Community Lead at Starlight Gaming).

With this expansion, INVNT GROUP continues to uphold its vision of engaging audiences everywhere by crafting compelling and impactful brand stories across all platforms.

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