Global brand storytelling agency, INVNT, delivered two of Xero’s Xerocon events in the third quarter, Xerocon London and Xerocon Denver, as part of a five-year partnership between the two companies. Held at Olympia London and the Colorado Convention Center in Denver, the events brought together accountants, bookkeepers, app partners and small business professionals.
This year’s Xerocon experience was guided by the idea of putting people at the center, said the agency.
At Xerocon London, activations included the Laundromat User Experience Lab, the Air Your Dirty Laundry phone booth and a ball-pit slide. Custom-built elements and expo assets at Xerocon London were repurposed from Xerocon Brisbane, held in 2025.
At Xerocon Denver, activations, environments and touchpoints were developed with the local community and culture in mind.
“Over the past five years we’ve worked alongside Xero to help evolve Xerocon into one of the most distinctive and recognisable brand experience platforms in the world,” said Laura Roberts, Managing Director, APAC, INVNT.
“Every design decision, every activation and every touchpoint is created to foster connection, spark conversation and strengthen relationships across the Xero community.”
“Delivering two major international events back-to-back in London and Denver is a testament to the strength of the partnership, the trust between our teams and the calibre of talent across INVNT in APAC, and around our global offices. While each event was uniquely tailored to its location and audience, both stayed true to a shared vision: creating experiences that are immersive, memorable and deeply human.”
“Xerocon has always been about bringing our community together, but this year we placed even greater emphasis on helping people build relationships, learn from one another and feel part of something bigger,” said Justin Fraser, GM Global Brand Experience & Integrated Campaigns, Xero. “The response across both London and Denver was exceptional.”
“INVNT continues to bring fresh creativity, strategic thinking and flawless execution to our partnership. Their ability to create experiences that are locally relevant while maintaining the global Xerocon vision helps ensure every event feels authentic, memorable and uniquely Xero.”
INVNT in APAC has also recently delivered AANA RESET, marking the organization’s transition to the Marketing Association of Australia; the Samsung Sky Portal Activation at Vivid Sydney; SAP NOW at Sydney’s Hordern Pavilion; and a hosted luncheon for Netflix celebrating the launch of My Brilliant Career.
All Images provided by INVNT
