With air pollution negatively impacting children worldwide, adversely affecting their learning, health, and overall well-being, Otrivin Breathe Clean and Grey Group India decided to combat air pollution last year by launching the superhero Aerowin at Comic-Con, India’s biggest celebration of pop culture held in Delhi.
This year, Aerowin debuted in Tinkle, India’s most popular children’s magazine. Aerowin helped the kids in the story to fight the sources of pollution. Aerowin also gave them the proper guidance to advise adults on how they, too, can help eliminate air pollution.
She also came to life and visited schools to meet with children, conducting interactive conversations to guide children on how they can influence adults in their life to do their part against pollution. Like, carpooling to work, planting a tree, checking pollution rates regularly, and not burning garbage. Aerowin even empowered kids to form local clubs to help ensure adults were doing their part.
“Otrivin’s Actions to Breathe Cleaner initiative aims to reduce the health impact of air pollution by providing easy-to-adopt actions that enable people to take control,” said Bineet Jain, Pain & Respiratory Lead – Area Marketing ISC, Haleon.
“The Pollution Superhero is one such part of the initiative to raise awareness and bring about impactful change.”
Vivek Bhambhani, Sr. Executive Creative Director, Grey Group, added, “Kids are the future, and it’s unfair that they have to suffer because of us. This Idea of Aerowin is designed to help kids realize that and educate and empower them on the right ways to stop pollution around them.”
