Intima has launched a new campaign highlighting the brand’s commitment to fighting against endometriosis and its involvement with the newly-launched Endometriosis Research Foundation created by charity Endomind.
According to recent studies, one in ten women suffers from endometriosis, a condition that causes severe pain and can lead to infertility. Symptoms of endometriosis are not well known and many affected women go undiagnosed through most of their lives, suffering alone in silence with the condition. To this day, there is no known cure for endometriosis.
Intima, a Reckitt brand, has made a commitment to supporting women in every aspect of their intimate lives.
The company is partnering with Endomind and their Endometriosis Research Foundation with the dual goal of increasing the research around the condition and ultimately finding a cure to help women around the world live pain-free.
Brand Managers: Russell Taylor, Fulvia Baratelli, Benjamin Caspari, Laurine Lemoine, Lauren Freshwater
Ad Agency: BETC
Agency Managers: Dominique Verot, Delphine Lebleme, Lucie Munsch, Leslie Adam, Chloe Fleureau, Marlene Cortin, Mathilde Huet
Executive Creative Director: Alasdhair Macgregor
Creative Director: Marie Baillot
Art Director: Laura Tarlton
Copywriter: Jean-Christophe Lesne
Traffic Manager: Marie-Caroline Pupin
TV Producer: Tanguy Dairaine, Felix Vroegop
Production Company: The Gang
Sound Company: Interference
Director: Manes Duerr