Branding in Asia caught up with Kinetic Pakistan CEO Ahsan Sheikh and Kinetic Worldwide head of Global Innovation Dennis Kuperus at AOTC 1.0 earlier this year to talk about the importance of OOH for brands marketing in Pakistan.
“The significance of out of home (OOH) in Pakistan is big, it’s already a huge percentage in the media mix,” said Kuperus. “And also what we’ve learned from brands here is that the recall that they have when they do out of home campaigns is high.”
Watch the entire interview here:
