Interbrand Enters Bangladesh Market in Partnership with Roop

Ashish Mishra and Yusuf Hassan

Interbrand has announced an expansion of its South Asia footprint by entering Bangladesh with Roop, a branding and strategy agency, as its local partner.

Roop, which has three decades of experience, has branded and repositioned many of Bangladesh’s most renowned and respected brands, including GrameenPhone, Bangladesh Cricket Board, British American Tobacco, Banglalink, Akij, and Janata Bank.

“After expanding and working successfully with brands in India and Sri Lanka, we looked at Bangladesh to bring the best-in-class global branding experience and expertise to drive growth for businesses,” said Ashish Mishra, MD, Interbrand India.


“As a country, Bangladesh is incredibly promising, owing to its high population density, cultural resilience, and economic potential. We are keen to use Brands and Branding in the right way to unlock the pent-up value for Bangladesh as a Nation Brand as well for its key businesses.”

“Our partnership with Interbrand is a perfect fit and we are excited to partner with a renowned global Brand Consultancy like Interbrand,” said Yusuf Hassan, CEO and Principal Designer, Roop on the occasion. “We are excited to be a part of Interbrand’s expanding regional presence. This collaboration will witness great work on local as well as International brands.”

Interbrand has a network of over 18 offices in 14 countries and recently launched the inaugural Interbrand Breakthrough Brands Report in partnership with Facebook, Ready Set Rocket, and the New York Stock Exchange.


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