Omnicom’s brand consultancy Interbrand and its customer agency C Space have partnered on a new integrated customer experience offering dubbed Interbrand X.
The move marks the next evolution for Interbrand Australia, recognizing the intersection between brand strategy, data-driven customer insights and creative execution.
The new Interbrand X approach appeals to brands that recognize customer and employee experiences are a key differentiator and critical strategic asset for growth-focused brands. It emphasizes brand-led business transformation for clients and promises to articulate brand strategy at every customer and employee touchpoint.
Combining the best of Interbrand and C Space’s capabilities in brand strategy, insights and customer collaboration, clients will now have access to shared resources of both consultancies.
The approach will enable them to have direct conversations with their customers, and ultimately given brands the confidence to make iconic moves.
“In the past 12 months we’ve strengthened our leadership team with the hire of Nicola Mansfield as managing director, and Paola Norambuena as Chief Strategy Officer,” said Interbrand Australia CEO, Nathan Birch. “Both augment our globally awarded Executive Creative Director, Ben Miles. Together, we have tremendous experience in delivering exceptional customer and brand experiences for our clients. The partnership will be a valuable capability for new and existing clients.
“Interbrand X is further recognition of brand strategy as a strategic asset, and we are excited about what this new partnership means for the future of our business.”