Integral Ad Science has announced two new appointments in Southeast Asia. Lindsay Williams has been named Country Manager; and Peter Angelis has been appointed Director, Agency Partnerships.
The two will actively work with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA. Based in Singapore, both Angelis and Williams will report to Laura Quigley, SVP APAC.
Angelis will lead the agency partnerships team in the region, developing localized programs, measurement projects, and training. He will work closely with the key agency stakeholders on programmatic best practices, technology partnerships, and additional projects.
Previously, he was Head of Platforms and Capabilities at OMG Singapore. Before that, he was Director, Programmatic Planning and Optimisation at OMD, New York.
“With our continued investment and growth plans in Southeast Asia, we are rapidly expanding our team across multiple functions in Singapore. I am thrilled to have Lindsay and Peter provide operational leadership in the region,” said Laura Quigley, SVP APAC, IAS.
“Both have strong track records of building strategic partnerships across these markets and growing business within the ad tech space. I am very confident Lindsay and Peter will successfully guide the teams and help clients improve their digital spending outcomes.”
As Country Manager, SEA, Williams will focus on developing sales strategies to best support clients, while building new partnerships with brands, agencies, publishers, and platforms. Williams has over a decade of publisher sales experience across Australia, Hong Kong, and Singapore.
She was previously Sales Director at Forbes Media and most recently Regional Commercial Director at Time Out Asia.
“With the growth of digital advertising comes a greater need for media quality measurement, which makes joining IAS at this critical moment an exciting opportunity,” added Williams.
“Southeast Asia’s digital media market is evolving quickly, and I look forward to working with marketers and publishers to tap into IAS’ solutions that can help drive efficiency and return on their investments in new ways.”
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