Nike Korea’s latest ad spots tells you to forget what the haters say, ignore the naysayers and the doubters and, of course, “Just do it”.
The inspirational spot created by Wieden & Kennedy Tokyo and directed by AG Rojas from Park Pictures, features Korean soccer legend Lee Young-Pyo playing multiple characters –each one as discouraging as the next, telling the athletes featured in the spot to simply give up.
Lee plays, among others, an umpire who says (in English subtitles), “This is a waste of time,” a casual onlooker saying, “This won’t help you”, the coach who says, “Learn your limits” –even a weatherman from talking the TV screen: “This won’t change anything.”
So, do the athletes, again and again being put down by Lee’s hater character, give up? Of course not –it’s a Nike ad.
And, a great one, at that.
The film’s release is being done in tandem with Nike’s “Be Heard” social campaign which is being run in partnership with popular Korean mobile messaging app KakaoTalk .
