INNOCEAN announced it will take part in several official events at the Cannes Lions this year, including a standalone seminar with Hyundai Motor Company and a stage session on AI inclusivity in marketing.
The seminar, titled “Cut the ad. Roll the show,” will be co-hosted with Hyundai and will explore brand content strategies in an environment of advertising fatigue.
Speakers will include Jung A Kim, Chief Creative Officer of INNOCEAN, and Sungwon Jee, Chief Marketing Officer of Hyundai Motor Company. The presentation will examine the production and reception of Hyundai’s “Night Fishing” campaign, noted as Korea’s first theatrical release of a 13-minute branded short film.
The seminar will also include a broader discussion on attracting voluntary consumer attention, especially as more viewers choose to skip traditional ads. Topics include leveraging alternative platforms, evolving storytelling techniques, and transforming branded content into entertainment.
Event Details
Name: “Cut the ad. Roll the show”
Location: Rotonde Stage
Time: Wednesday, 18 June, 14:00–14:30 (Local time)
INNOCEAN will also host a stage session centered around its Refacing the Future campaign, which produced over 100,000 pieces of content designed to promote diversity in AI training datasets. Content was provided to platforms such as Google, Adobe, Shutterstock, Microsoft, Canva, Amazon, and OpenAI.
The session will feature panelists including Jason Sperling, Chief Creative Officer of INNOCEAN USA, and David Mesfin, Creative Director, in dialogue with POC Stock, a global stock image provider. The discussion will address AI data bias and inclusivity in creative media.
Additionally, INNOCEAN’s US subsidiary, Canvas Worldwide, will conduct private sessions for partners, presenting new trends in sports and influencer marketing, along with AI-based insights and future strategies.
“At this year’s Cannes Lions, the world’s largest global advertising festival, we will solidify INNOCEAN’s global presence as a key participant by hosting a standalone seminar and a roundtable meeting. So please keep an eye on us,” said William Lee, Global CEO of INNOCEAN.
