Marking their expansion into the Japanese market, Innocean has signed a memorandum of understanding for a strategic collaboration with ADK.
Innocean plans to undertake the role of a “bridgehead” for Korean companies looking to enter the Japanese market and actively develop new business opportunities in Japan.
Likewise, Japanese clients of ADK are also expected to enter the Korean market through Innocean.
At the MOU signing ceremony, which took place at the ADK headquarters in Tokyo, Japan, executives of both companies, including Innocean Global CEO, William Lee, and ADK HD President & Group CEO Toshiya Oyama, celebrated the strategic partnership to explore new businesses and joint investment opportunities and exchange creative capabilities.
Founded in 1956, ADK has 11 offices throughout Japan in addition to its Tokyo headquarters, as well as global affiliates in 13 countries around the world.
Innocean and ADK will establish a dedicated collaboration team based on this MOU, and both companies pledged to actively engage in exchanges of core creative resources and capabilities, explore new businesses, and seek joint investment ventures.
Meanwhile, the partnership is also part of Innocean’s “Asia Creative Hub” project, which the company is aggressively implementing. Recently, Innocean has signed MOUs with leading agencies in Singapore and Thailand to reinforce its creative alliance in Asia. With this partnership with the Japanese agency ADK, Innocean has successfully expanded its network into East Asia.
Lee said: “It is critical to establish a partnership with a capable company when entering the Japanese advertisement market,” and added, “Innocean and ADK are planning to offer unprecedented global service by combining the strengths and unique capabilities of the two agencies.”