Innocean Australia Appoints Wesley Hawes Executive Creative Officer

Innocean Australia has appointed Wesley Hawes as Executive Creative Director. Hawes was previously executive creative director of CHE Proximity Sydney, working with clients including NRMA Insurance, Samsung, eBay, and IKEA. He departed CHE Proximity in September.

Hawes brings more than two decades experience as a copywriter and creative director, previously working at Marcel Sydney as ECD and joint ECD at TBWA Sydney. The majority of his career was spent with BBH in London, where he rose to become partner and creative director on the global Axe/Lynx and Mentos/Vigorsol accounts – the most creatively awarded brands in the agency at the time.

“Wez has an incredible pedigree as a creative director in some of the world’s top agencies and creating work for some of the world’s best known brands,” said Innocean CEO Jasmin Bedirsaid. “We are so thrilled to have him join our team at Innocean where he can nurture creativity that’s grounded in a multichannel and integrated approach.”


“We are undergoing a transformation at Innocean to create a progressive, creatively powerful agency with world-class digital experience. Wez’s leadership skills, creative excellence and cross channel expertise will be integral to our success.”

Hawes added: “The chance to join Innocean at this point in its trajectory really appealed to me. With the team Jasmin is assembling, the agency has the potential to make a big impact in Australia. I truly believe we have the resources to become a creative powerhouse. I’m also looking forward to working with Innocean’s existing partners, Kia, Hyundai, Genesis and Super Cars Australia as well as any new brands that come on board in 2021.”

Hawes’ appointment is effective from 2 November.

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