Yell Bangkok, Thailand’s first network agency, has collaborated with Innocean as a new business development partner for the Thailand market.
The MOU signed by Dissara Udomdej, CEO of Yell, and William Lee, Global CEO of Innocean, in Bangkok, cements a collaboration for knowledge exchange, data, and resources to generate new businesses in Thailand. Pooling Innocean’s K-Experience and Yell’s Thai creativity with shared Thailand data insights, the new partners are confident of the creative imprint this will lead to in the very near future.
“This is a new business we will explore while leveraging our combined experiences. Without limiting our scope to the advertising industry, we will go beyond by focusing on creativity to connect with our clients and partners. Working with Innocean will further open a tremendous treasure from the K-Experience experts to create vast opportunities in the region,” said Dissara.
Innocean was founded in South Korea over 17 years ago and gained fame through with experience ranging from production to customer experience marketing of K-experience. The partnership will contribute to the expansion to help lower the barrier for Korean fashion, food, and game brand to enter Thailand’s market.
K-Wave trends have been a major success worldwide in recent years, particularly in South-East Asia, a developing market with approximately 700 million people that presented numerous opportunities.