INNOCEAN and Grey Advertising Hong Kong Limited were among the top winners from 14 countries and regions in the 2025 ONE Asia Creative Awards, which celebrate the best creative work from across the Asia Pacific.
Grey Hong Kong, in collaboration with Shanghai PUSU Advertising Co., Ltd, Shanghai, was awarded Best of Show for “Pantene Pet Pit” on behalf of Pantene. The campaign also won Best of Discipline in Social Media, along with one Gold and one Bronze.
INNOCEAN Seoul received two Best of Discipline awards — in Branded Entertainment and Creative Effectiveness — for “Night Fishing,” produced with Markenfilm Asia Seoul and Stannum Seoul for Hyundai Motor Company. The campaign garnered a total of two Golds, four Silvers, two Bronze, and three Merits.
Based on total wins this year, INNOCEAN Seoul was also named 2025 ONE Asia Agency of the Year.
Of the Year Winners:
- Independent Agency of the Year: Motion Sickness Auckland
- Brand-Side Agency of the Year: Our LEGO Agency Shanghai
- Brand of the Year: Hyundai Motor Company
- Non-Profit Client of the Year: Whānau Ora
- Production Company of the Year: Whitecoat Productions Singapore
- Agency Network of the Year: Ogilvy Group
- Agency Holding Company of the Year: WPP
- Highest Ranked Work: “Night Fishing” for Hyundai Motor Company by INNOCEAN Seoul with Markenfilm Asia Seoul and Stannum Seoul
- Marketer of the Year: Sungwon Jee, Senior Vice President, Global CMO, Hyundai Motor Company
Best of Discipline winners
- Branded Entertainment: INNOCEAN Seoul with Markenfilm Asia Seoul, and Stannum Seoul ”Night Fishing” for Hyundai Motor Company
- Creative Effectiveness: INNOCEAN Seoul with Markenfilm Asia Seoul, and Stannum Seoul ”Night Fishing” for Hyundai Motor Company
- Direct Marketing: Ogilvy Singapore with FVSE – Music x Sound Agency Singapore and Whitecoat Productions Singapore “Verified” for Vaseline
- Film & Video: Leo Thailand Bangkok with FACTORY O1 Bangkok and Krungsri First Choice Bangkok “Patient” for Krungsri First Choice
- Moving Image & Sound Craft: Tsuzuku Tokyo with TYO monster Tokyo and BELIFT LAB Seoul “ILLIT ‘LITTLE MONSTER’ ” for HYBE
- Out of Home: VML Manila Makati City with Greenbulb Communications Quezon City “KitKat Break Bar” for Nestlé Philippines (KitKat)
- Social Media: Grey Advertising Hong Kong Limited Hong Kong with Shanghai PUSU Advertising Co., Ltd Shanghai “Pantene Pet Pit” for Pantene
ONE Asia 2025 Special Awards
The 2025 ONE Asia Green award winner was TBWA\SMP Makati City with How’s Everything? Makati City for “Washtag Nation” on behalf of Sixfifty Trading Corporation.
This year’s ONE Asia Sustainable Development Goals (SDG) award, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to:
- Motion Sickness Auckland “The Māori Roll Call” for Whānau Ora
- MullenLowe TREYNA Makati City “The Right to Care Card” for Quezon City Gender and Development Council
The leading ONE Asia Gold winner this year was Ogilvy Singapore with four, all for Vaseline “Verified”. INNOCEAN Seoul and Leo Thailand Bangkok picked up two Golds each.
A total of 19 Gold, 42 Silver, 53 Bronze, and 76 Merits were awarded this year to agencies and brands in 14 countries and regions across APAC: Australia, China, Hong Kong SAR China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, and Thailand.
Part of The One Club for Creativity, ONE Asia celebrates the best creative work of the year from APAC, and presents an unparalleled level of prestige and honor for creatives, designers, and innovators in the region. The fast-growing show had a 20% increase in entries this year.
Now in its fifth year, ONE Asia continues its tradition of rotating judging locations to different countries and regions in APAC as a way to connect with local talent, immerse in culture, and leave a lasting creative impact.
This year’s judging marks a special milestone: the first time ONE Asia lands in Seoul, powered by its main sponsor, Black Cat White Cat Music. Known for their experimental soundscapes and cross-cultural collaborations, Black Cat White Cat embodies the same creative spirit that drives ONE Asia.
The complete showcase of all ONE Asia 2025 winners can be viewed here. Winning agencies, brands, production companies, and individuals are included in the 2025 ONE Asia Creative Rankings, to be announced shortly.
