Innocean has announced the acquisition of D-PLAN360, a digital marketing company, to strengthen its media marketing services.
Innocean announced that it had signed an agreement to acquire a stake in D-PLAN360, a digital marketing company, at a signing ceremony held at the agency’s Seoul headquarters attended by top executives from both companies, including William Lee, CEO of INNOCEAN, and Shin Young-hee, CEO of D-PLAN360.
D-PLAN360, which possesses the core capabilities of a media representative, was founded in 2019, and is optimized to provide a full range of digital marketing services, including media strategy and execution, targeting, and effectiveness analysis. In particular, it has been recognized for its excellence in mobile and display advertising by being selected as an official agency of NAVER GFA and Kakao Moment, as well as an official partner of Google, said Innocean in a release.
The company added, “The fact that they are differentiated from traditional media representatives by providing customized strategic planning and operational services based on the advertiser’s marketing goals also played a part in our decision to acquire D-PLAN360.”
With the acquisition of D-PLAN360, Innocean will further strengthen its digital marketing capabilities. The addition creative, branding, and performance marketing, as well as a unique media and data specialty business, the acquisition will enable Innocean to provide a digital all-in-one package service as a comprehensive advertising agency.
Innocean added, “D-PLAN360 is a company we’ve been working with since 2021 on various campaigns, and we’ve seen them grow at a remarkable pace.” The company added, “This acquisition will provide us with significant synergy by internalizing digital media revenue and expanding our capabilities for collecting, managing, and utilizing data based on an advertising platform.”
According to the Korea Broadcast Advertising Corporation, the domestic digital advertising market is growing every year, and reached KRW 9 trillion in 2023. Accordingly, with this acquisition, INNOCEAN is aiming to expand its media business while also expanding the profitability of its advertising business.
William Lee, CEO of Innocean, said, “By expanding our media business across the board, we will be able to meet the diverse and specific digital marketing needs of our advertisers.” He added, “We will continue to make active investments, including acquiring stakes in companies, to ensure that we are proactive and prepared for the rapidly changing market environment.”
Innocean has been actively strengthening its digital marketing service capabilities by acquiring the performance marketing company “D.PURPLE” in 2021 and the VFX (visual effects) company “Studio Lennon” in 2022.