InMobi has announced a strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonization of the advertising industry.
“This collaboration underscores InMobi’s resolute commitment to sustainability, aligning with Ad Net Zero’s mission to revolutionise the advertising landscape through decarbonisation initiatives spanning ad production, distribution, and publication,” the company said in a release.
InMobi noted that the global advertising industry is at a critical juncture, as it grapples with the environmental impact of its operations. Recent statistics underscore the urgency of the issue, with the internet’s greenhouse gas emissions comprising approximately 4% of the global total – surpassing even the aviation sector.
Notably, the energy required to serve one million ad impressions is equivalent to the carbon produced by manufacturing 2.4 million plastic straws.
Recognising the growing importance of sustainability in business decisions, InMobi has taken a proactive step by aligning itself with Ad Net Zero. As a leader in the ad tech industry, InMobi recognises the significance of demonstrating sustainability efforts to both its existing clients and potential partners. A recent Deloitte survey highlights that 98% of consumers believe brands are responsible for contributing to a better world, and a considerable portion of consumers prefer to be patrons of sustainable brands.
“InMobi’s partnership with Ad Net Zero symbolises our dedication to ushering in a more sustainable era for the advertising industry,” states Kunal Nagpal, Chief Business Officer at InMobi.
“We are proud to stand alongside fellow tech companies and agencies, united in the pursuit of a greener, more responsible future. By fully embracing Ad Net Zero’s comprehensive plan, we are steadfast in our commitment to minimising our environmental impact while advancing the power of advertising.”