Influencer Insights: Star Syndrome – Indonesia

Star Syndrome & Richard Gibson (Image via Star Irawan)

As part of an ongoing series, Branding in Asia talks to influencers across the globe, learning more about how they got started, what has driven their success, and other insights to inform both brands and aspiring influencers.

This week we feature Star Syndrome from Indonesia. She’s first started posting back in September 2013 and has since built an impressive following of 273 thousand followers on the “Star Syndrome Saraptv” Instagram channel.

Talking about her inspiration, she pays heed to the Japanese philosophy of “Ikigai”, which refers to aspects that we need to pursue in career. “If done right, a person will truly love what they are doing,” she told us. “I am thankful that being an influencer means that I am doing what I love and what I am good at, and also spreading more joy into society.”


The Basics

Name: Star Syndrome
Age: 35 years old
Hometown: Jakarta, Indonesia
Current Residence: Surabaya, Indonesia
Platforms You Work With: Instagram, Facebook
Date of your first post: September 24, 2013
Brands you’ve worked with: Honda, Pond’s, Toyota, Maybelline, Mizzu, ID Hostpital Korea, Shopee, Tokopedia, Biore, Olay, MakeOver, Wardah, Purbasari, Haier, Samsung, Vivo, Mizzu, Harley Davidson showroom, Lazada, Sociolla, BukaLapak, GoJek, GoPay, Alfamart, Pocari Sweat, Minute Maid Pulpy Orange, Cheers, Nu Greentea, Digimap, Rexona, Garnier, Clear, Sunsilk, Beauty Lab, Tiket.Com, Y.O.U, N.Y.X, Liang Sandwich, Avione, Pakuwon, XL, Nivea, Pixy, Bintang, Heineken, MS Glow, M.A.C, Glansie Beauty, YSL, Victoria Jewerly, District 27, Revlon, Lakme, Flair Makeup, La Tulip, PAC, L’Oreal, Elona, BrunnBrunn, Jacquelle, Viva, Foreo, Kawasaki, Genki Sushi, KitKat, Profira, Gloskin Clinic, Mintz, Red-A, etc.
Agency Representation: CastingAsia Creators Networ

Eight Questions

What were you doing before you became an influencer?

I was and still am a Professional Actress, TVC Talent, Model, DJ, and Entertainer.

What inspired you to pursue it as a career?

Being a social media influencer means I’m writing, producing, and directing my own content, with the objective of entertaining others. At heart, I enjoy bringing happiness to others, and being an influencer provides me with another avenue to do that.


As you were building a following, was there a particular post or posts you felt pushed you to the next level?

There is a particular post that was fun to create, and even more fun to watch the final product. I am also very happy that many people felt that it was humorous. This post received quite a lot of attention, and felt that it pushed me onto another level in terms of believing in myself that I can create content that entertains many other people.


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A post shared by Star Syndrome▪sarap tv (@ssssttttaaaarrrr) on

What do you love most about being an influencer?

There’s a philosophy in Japanese called “Ikigai” which refers to aspects that we need to pursue in career. This includes passion, vocation, mission, and profession. If done right, a person will truly love what they are doing. I am thankful that being an influencer means that I am doing what I love and what I am good at, and also spreading more joy into society.

What do you like the least?

Honestly, I still haven’t found anything that I don’t like! Being an influencer allows me to do what I love, and I am enjoying every minute of it.

How do you decide which brands to partner with, and how do you ensure that sponsored content resonates with your followers?

I will work with trusted brands that can bring value to myself, my followers, and the community. This way, I can keep all my content authentic and share what I truly believe to be the truth with my followers. It is very important that my followers trust me, and I trust my followers.

What inspires you to consistently create new content?

I am a strong believer in intrinsic motivation, and it helps that I am doing what I love, which is to entertain others. Creating content that successfully entertains others is what drives me to consistently create new and engaging content.


Nih yang ada dipikiran cowo kalo mereka jatuh cinta! (Menurut zodiac)Jika ingin tahu isi hati cowok lebih dalam, silahkan hubungi dukun terdekat.

Posted by Saraptv on Wednesday, June 3, 2020

Any tips for someone who wants to become an influencer?

Find a niche that you enjoy doing because if you have the passion for something, that passion can easily be conveyed through the content that you produce.

Also, the world is rapidly changing, and you need to adapt your content with the trends, or create trendsetting content, but ultimately do not settle on a single way of doing things, as it will mean you will become obsolete quickly.


You can see more influencer insights here.

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