As part of an ongoing series, Branding in Asia will talk to influencers across the globe, learning more about how they got started, what has driven their success and other insights to inform both brands and aspiring influencers in the ad world.
We kick things off with US-based influencer, musician, and comedic actor, Cameron J. Henderson.
Henderson first started posting back in 2010 and is the man behind the popular YouTube channel, Random Structure TV, which boasts an impressive 2.2 million subscribers. He also posts on Facebook for his 769k followers and Instagram, where he engages with 767k followers.
Name: Cameron J Henderson
Hometown: Del City, Oklahoma
Current Residence: Atlanta GA
Platforms You Work With: YouTube, Instagram, Facebook
Date of your first post: May 3rd, 2010
Brands you’ve worked with: SING! (Universal Pictures), Best Fiends, Cup Noodles, Hyperspeed, Facemoji, Stop Games, Uptime, Anker Soundbuds, Google VR, Samsung, Lull Matress
Agency Representation: Viral Nation
What were you doing before you became an influencer?
I started creating videos at age 17. At that time I was just in high school.
What inspired you to pursue social media as a career?
I saw other kids in my high school creating YouTube videos and I thought it was pretty cool. I never really planned on it being a career, it just kind of played out that way as my audience and passion grew.
As you were building a following, was there any particular post or posts you felt pushed you to the next level?
Comedic dance or singing skits. Both of these were turning points in my growth.
What do you enjoy most about being an influencer?
Being able to evolve with the internet, find new ways to keep my audience’s attention.
What do you like the least?
Contracts and waiting for checks to clear. Lol.
How do you decide which brands to partner with, and how do you ensure that sponsored content resonates with your followers?
I don’t take offers that I don’t have an idea for or that I can’t see myself in. It’s almost spiritual honestly. I just know what will make sense for where I want my brand to go.
What inspires you to consistently create new content?
Just knowing that I have loyal watchers and listeners who are waiting for new content is enough to inspire me to keep creating.
What tips do you have for someone who wants to become an influencer?
Get a planner. Work an insane amount of hours. Don’t expect success overnight.