India-based airline Vistara has partnered with FCB India for its first in-flight safety video that will be shown on its newly rolled out Airbus A321neo and Boeing 787-9 Dreamliner aircraft. Sounds ordinary enough, right?
But no. This new safety video’s instructions are demonstrated through various Yoga asanas or postures. While the key objective of the video is to demonstrate safety instructions in a visually appealing manner to hold the interest and attention of customers, it also aims to take customers on a relaxing journey.
“Most safety instructions videos go unnoticed, playing in the background on our flights,” said Surjo Dutt, National Creative Director of FCB. “But this one keeps you hooked from the very beginning. The essence of India – Yoga, clubbed with the awe-inspiring offbeat Indian destinations, wrap the life-saving safety briefing in the fabric of Incredible India. It gives passengers something unprecedented to watch.”
The video was filmed over 14 days in cities and towns covering four Indian states and a Union Territory, featuring a senior member of the airline’s cabin crew and a certified Yoga instructor.
The shooting of the video started in sub-zero temperatures up north in Ladakh against the spectacular backdrop of Pangong Lake and inside the Chemrey Monastery. It moved down south to the scenic Kannur beach and to the historic remnants of Hampi in Karnataka, then to the east on the extraordinary Dawki river in Meghalaya, and finally culminating on the grandiose cliffs of Malshej in the Western Ghats of Maharashtra.
“There was no better way to show Vistara’s Indian roots and its global, contemporary outlook than this,” said Vistara’s Chief Commercial Officer, Vinod Kannan.
“Yoga is one of India’s greatest gifts to the world, practiced by hundreds of millions of people, and our country’s diverse landscape continues to surprise natives and visitors alike. The video combines both these aspects with an important safety briefing to help travelers remain not just safe, but also arrive feeling fresh at their destinations. Safety instructions do not necessarily have to be monotonous, and our intent with this video is to grab the attention of even the most frequent flyers.”