Global smartphone brand Infinix has secured the 45th position in the Kantar BrandZ rankings for the Top 50 Chinese Global Brand Builders.
“We are deeply honored to receive this recognition from Kantar BrandZ, which acknowledges our ability to create captivating and meaningful brand narratives that resonate with our global customer base,” said Lake Hu, CMO at Infinix.
“We extend our heartfelt gratitude to our dedicated fan base worldwide, who appreciate our commitment to empowering young individuals with innovative technology while embracing style and positivity.”
The ranking in the top 50 comes on the heels of Infinix being recognized as a Kantar BrandZ Rising Star among Chinese Global Brand Builders in 2022. The recognition highlights Infinix’s ongoing dedication to building trust, fostering loyalty, and providing customers with exceptional value associated with the Infinix brand.
The Kantar BrandZ rankings recognize the growth strategies of the most valuable brands worldwide by analyzing data from a comprehensive brand equity study involving millions of consumers and thousands of brands across industries. And Infinix’s distinction of a Rising Star among Chinese Global Brand Builders adds to Infinix’s credibility as it aims to scale and establish a global reputation among young consumers worldwide.
Infinix has gained widespread recognition by successfully expanding its footprint across more than 70 global markets. The brand attributes this accomplishment to its focus on delivering high-quality products that blend exceptional performance with cutting-edge design. Infinix’s consistent innovation has been evident in the groundbreaking technologies they introduce, which includes the revolutionary 180W Thunder Charge featured in the ZERO ULTRA smartphone. Collaborations with esteemed audio brand JBL have further enhanced the sound quality in the Infinix NOTE 30 Series through the ‘Sound by JBL’ partnership.
Notable partnerships, including one with the Tesla Science Center, has been integral in strengthening Infinix’s reputation among a younger demographic as the brand doubles down on its efforts to better resonate with the youth around the world. The company claims it’s committed to creating innovative new tech and even top-of-the-line products, that better reach a more youthful fan base, while expanding its global presence even further.