INFINITI Launches Season Four of ‘The Makers’

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INFINITI’s “The Makers” series has returned with season four called “The Makers of QX80”. The new season, done with creative partner Publicis and Micotto Studios, provides an insider’s look at both the details of the all-new INFINITI QX80, as well as the inspiration and process that led to its creation.

“With “The Makers of QX80”, we look inward at our own makers who brought the all-new INFINITI QX80 to life,” said Antoine Malin Manager, INFINITI Global Marketing.

“This season will lift the veil and give an insider’s look at the intricate details of the QX80, exploring each crucial aspect of the process. We dive into the story behind the Light Path, inspired by the lighting of a traditional Japanese ryokan. We uncover the influence of the art of Japanese Benibana dyeing on the rich, burgundy red interior. We explore how stunning Japanese architecture shaped the design of the dealerships that will display the QX80.”


 

The first episode features Antonio Lopez, QX80 Chief Product Specialist. INFINITI said that Lopez drew on his deep understanding of customers and their needs when planning the All-New INFINITI QX80.

There will be a total of 6 episodes to be released on a monthly from April to September.


 

Previous seasons of the makers

Season 1 – The “Kyoto Series”

Season 2 – Reimagined architecture & design

Season 3 – Japan into the world


Credits

Antoine Malin: Manager, INFINITI Global Marketing
Publicis: Global lead agency for INFINITI
Eric Micotto: Videographer, Micotto Studios

 

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