Just When you Thought it was Safe to go Back to the Factory- Yaskawa Bushido Project

To highlight the precision of Yaskawa industrial robot technology, the company drafted world sword champion Isao Machii to go head to head with the robot arm. And, it is an ad after all, the robot arm did very well.

From the release:

“Yaskawa Electric Corporation conveys to the world the “manufacturing spirit” inherited continuously in itself to mark its 100th anniversary of foundation.


In “YASKAWA BUSHIDO PROJECT”, we reproduced Machii’s swordplay with MOTOMAN-MH24, while challenging the industrial robot’s performance limitations by integrating “legerity”, “accuracy” and “agility” at a high level. Machii retains many world records like “cutting a 6mm BB bullet”, and his swordplay has a reputation of theurgist. In this project, we also tried to express the courtesy and considerateness that Bushido has cherished.”

Advertising Agency:Dentsu, Tokyo, Japan
Director:Kensaku Kakimoto
Creative Director:Mitsushi Abe
Copywriter:Fuyuki Onuki
Art Director:Saito Tomonori
Producer:Michiru Kobayashi, Yuichi Ninagawa
Planner:Syunsuke Kaga
Agency Producer:Nishina Noriko
Production Manager:Taiichiro Tabata

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