Verve, the story arm of J. Walter Thompson, has been appointed agency of record for Telkomsel, the largest digital telecommunications provider in Indonesia. Verve will spearhead all of Telkomsel’s communications efforts in order to elevate the corporate transformation endeavors.
“We are excited to be Telkomsel Indonesia’s strategic communication partner,” said Marianne Admardatine, Chief Executive Officer of JWT Company Indonesia.
“Verve’s role will include re-engineering the way Telkomsel should communicate across disciplines and stakeholders, and building the company’s reputation across a variety of vertical markets, while positioning it as an expert and innovator in the industry, strengthening Telkomsel’s position as the Digital Telco in Indonesia.”
As a new arm at JWT Indonesia, Verve is described as a “channel agnostic storycrafter, supporting clients’ stories effectively through amplification over multiple channels.”
JWT expanded its Bangkok-founded public relations agency Verve into the Indonesian market last year.
“We are truly excited to be Telkomsel’s communications partner and looking forward to be working with Telkomsel, particularly given the huge focus of contributing to the nation and moving towards Indonesia 4.0,” said Managing Director of Verve, Harry Deje. “This is great honor for Verve and we believe Telkomsel’s innovation and leadership in the telco industry will benefit Indonesia.”
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