Indifusion Launches ‘Flaunt Your Indi ‘Campaign Celebrating Indo-Western fashion

“The look had to be of a high fashion Indian brand appealing to an international audience.”

Client

Indifusion

creative

Indifusion, the Indo-western fashion brand from the house of Bestseller India, has released a new campaign called “Flaunt your Indi.”

The one-minute campaign film was conceived and shot by Thought Blurb Communications, which won the business in a multi-agency pitch. The multi-media campaign has launched via film, print, outdoor and digital media to fully reflect the spirit of the fusion.

Shot in Ladakh, a rugged part of India that has seldom entered the fashion vocabulary, the models are European, Indian and a few from Ladakh itself.

 
 

Unlike the familiar stark, barren image of Ladakh that viewers usually see, this film portrays a very different image of Ladakh. Ancient monasteries, magnificent palaces, petal-strewn forest floors, and placid lakes. The casting of multicultural models brings alive the theme of fusion in every way.

 

 
 

Thought Blurb Communications Founder and Chief Creative Officer Vinod Kunj said, “The look had to be of a high fashion Indian brand appealing to an international audience. This is for the woman who wants more than what off-the-rack brands can provide her. The treatment of the film interlaces a light, playful soundtrack and has been visualized with an overall sense of joy. The product design played hand in hand with the vision we had for the brand.”

Thought Blurb Communications Executive Creative Director Renu Somani added, “The creative inspiration behind the campaign comes from the distinctive fashion that the brand portrays. After having seen the designs curated for the collection, the fusion of two different perspectives was very apparent. There is grace, elegance, and beauty in the contrast of simple lines and intricate textures. This fashion of the brand slanted the thinking – towards a zone that is grounded yet flighty, Indian yet global, a grammar that is uniquely Indifusion.”

The Staff

The Staff

Gettin' it done.

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