In an effort to redefine the company’s brand purpose, Sterlite Technologies, an India-based global provider of high speed data and power transmission networks, has appointed Leo Burnett as its Brand Consultant and Creative Partner.
This comes on the heels of Sterlite Technologies acquisition of Elitecore Technologies as part of a bid to widen their telecom portfolio offering to global customers.
The company also recently saw its Q2 profit rise twofold.
“We had an excellent quarter amidst a not so encouraging macro backdrop. We continue to be positive and optimistic on the developments within the company as well as in the markets we operate,” Sterlite Technologies vice chairman Pravin Agarwal said.
Time to hone the brand
“We wish to redefine our core purpose and communicate clearly what we do, and how we make a difference in the life of every one who is connected to us,” said Dr. Anand Agarwal, Chief Executive Officer, Sterlite Technologies.
“It is with this belief we have appointed Leo Burnett, which has a rich history of defining the purpose for many great brands and helping them grow in complex business scenarios. They will help us re-define and disseminate our purpose amongst our employees and other stakeholders, thus laying a robust foundation for future growth.”
Saurabh Varma, Chief Executive Officer, Leo Burnett India sees Leo Burnett as the key in summoning Sterlites’ brand identity.
“We will deploy our HumanKind tools to re-define Sterlite’s human purpose and help create a sustainable brand identity amongst the company’s stakeholders,” said Varma.
“We hope our rich experience in this field will eventually prove to be of great value to the organization.”
Leo Burnett, as one of the world’s leading creative agencies, has built successful campaigns for McDonald’s, Thums Up, Limca, Maaza, Tide, Whisper, Tata Capital, Sony, AdLabs Imagica, Bajaj Auto, HDFC Life Insurance, Amazon India, and Bacardi among others.