India’s Jabong Releases Out of this World Spot Created by Happy mcgarrybowen


Jabong, India’s leading online fashion brand, has launched a 360-degree campaign #OutOfTheWorld created by Happy mcgarrybowen.

The 30-second is set in outer space. and features fashionable people floating about in zero gravity chasing an army of shooting stars.

 
 

“In a typical situation, this would be another opportunity to do another sale ad. But this is Jabong and the team seems to just push the experience of every piece of communication, every single time,” said Kartik Iyer, CEO of Happy mcgarrybowen. “A fresh take on what to expect and the excitement around it makes up the experience to be totally out of this world. All credit to the collaboration between client, agency and director.”

Credits

Creative Agency: Happy mcgarrybowen
CEO: Kartik Iyer
COO: Samarjit Choudhry
Creative team: Bodhisatwa Dasgupta, Sreejita Chakraborty, Vimal Singh
Account management: Jay Gala, Gitika Mahajan
Director: Sachin Kotre
Producer: Naveed Khan, Ritika Sabharwal
Production House: Lensflare Films

 
 
Asia Ad Junkie

Asia Ad Junkie

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