NDTV Ethnic Retail IndianRoots.com e-commerce has tapped Brandmovers India as its creative partner. Brandmovers India, which has already worked with internet brands such as Housing.com and Yatra.com and their new creative mandate will range from TV, print, outdoor, radio, to the entire digital spread, including social media.
“I am delighted to have IndianRoots onboard,” said Suvajyoti Ghosh, co-founder and managing director at Brandmovers India.
“In IndianRoots we discovered a like-minded brand who are relentless in their pursuit of creativity and we want to help them realise their vision of being the leading e-commerce player in the Indian fashion segment though our digital-first integrated communication approach”.
“I believe both IndianRoots and Brandmovers India are poised for exponential growth in the near future,” added Rahul Narverkar, CEO, NDTV Ethnic Retail.
“This was palpable in the enthusiasm and energy displayed by the Brandmovers India team during the pitch process. They had great ideas for the brand which in turn, made them an unanimous choice internally.”
Paroma Sen, Marketing Head NDTV Ethnic Retail (Indianroots.com) added, “We have been on the lookout for such a hungry creative team, and we think IndianRoots, as a brand will flourish under Brandmovers India’s unique vision. Their idea, to be ‘Inherently Indian’ is to retain our characteristic ‘Indianness’ in the most fashionable way.
Through the “Inherently Indian” positioning, we believe that we could win the hearts of consumers who can shop on Indianroots.com and fall in love with the best of Indian fashion.”