Annual award show Spikes Asia has revealed its 2026 winners at its annual Awards Gala in Singapore.
Uzbekistan was awarded two Spikes, taking home Silver and Gold in Film Craft for “The Weight of Pain” for the National Agency for Social Protection. The work highlights creative output from Central Asia.
Trends this year include a 44% growth in independent agencies being awarded, including a Gold Film Spike for first-time entrant Fundamental Mumbai for its work “WhatsApp – Baatan Hi Baatan Mein (Love in a few words)”. Strong participation from independent agencies also led to a 34% rise in entries for the Creative Effectiveness Spikes.
Another shift shows the growing presence of brands submitting work, rising 18% year on year. The increase reflects campaigns focused on business outcomes. This trend was evident in the Creative B2B Spike, where 46% of all entries came from brands.
“The growth reflects a broader industry shift towards campaigns that not only inspire but also deliver demonstrable business outcomes,” noted Spikes Asia.
Creative Data recorded growth this year, increasing 36%, while Design entries increased 6%.
“The growth we’re seeing in areas like Creative Data and Creative Effectiveness shows how the region is embracing creativity that is not only bold, but also accountable,” said Melanie Speet, Director, Spikes Asia.
“At the same time, the rise in brand participation and continued strength in Design reflects an industry that is expanding who creates great work and how that work drives real results. This year’s winners represent the very best of that evolution.”
Spikes Asia 2026 Grand Prix winners:
Audio & Radio
From 65 entries received, 6 Spikes were awarded: 1 Gold, 2 Silver, 2 Bronze and the Grand Prix that went to ‘Delivereasy Killer Bees’, ‘Delivereasy Crippled Pigeons’, ‘Delivereasy Street Condoms’, for Delivereasy, by Colenso BBDO, Auckland
Brand Experience & Activation
From 291 entries received, 24 Spikes were awarded: 4 Gold, 6 Silver, 13 Bronze and the Grand Prix that went to ‘Darescore’, for Mountain Dew, by Leo, Mumbai
Creative B2B
From 46 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Soil Stay’, for TRA Mongkut Fertilizer, by VML, Bangkok
Creative Commerce
From 49 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Vaseline Verified’, for Vaseline, by Ogilvy, Singapore
Creative Data
From 49 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to ‘Saltanat Light’, for CITIX, by GForce, Almaty
Creative Effectiveness
From 43 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to ‘No Smiles’, for McDonald’s, by TBWA\HAKUHODO, Tokyo
Creative Strategy
From 110 entries received, 10 Spikes were awarded: 2 Gold, 3 Silver, 4 Bronze and the Grand Prix that went to ‘The Missing Verse: Completing the Bento Symphony’, for Zespri International Japan, by DENTSU INC., Tokyo
Design
From 109 entries received, 10 Spikes were awarded: 2 Gold, 3 Silver, 4 Bronze and the Grand Prix that went to ‘Best After 2055’, for Takamatsu City, by Shiseido Creative, Tokyo
Digital Craft
From 38 entries received, 4 Spikes were awarded: 2 Silver, 1 Bronze and the Grand Prix that went to ‘Haven’, for Suncorp Insurance, by Leo, Sydney
Direct
From 124 entries received, 11 Spikes were awarded: 2 Gold, 3 Silver, 5 Bronze and the Grand Prix that went to ‘Acko Tailor’, for Acko General Insurance Limited, by Leo, Mumbai
Entertainment
From 83 entries received, 7 Spikes were awarded: 2 Silver, 4 Bronze and the Grand Prix that went to ‘The Ad that can only be seen on SBS’, for Special Broadcasting Service, by Droga5 ANZ, part of Accenture Song, Sydney
Film
From 192 entries received, 15 Spikes were awarded: 3 Gold, 5 Silver, 6 Bronze and the Grand Prix that went to ‘Dare to Step’, for Gambol, by YDM Thailand, Bangkok
Film Craft
From 164 entries received, 15 Spikes were awarded: 2 Gold, 5 Silver, 7 Bronze and the Grand Prix that went to ‘It’s better with Spark’, for Spark New Zealand, by Sweetshop / Colenso BBDO, Auckland
Gaming
From 35 entries received, 3 Spikes were awarded: 1 Silver, 1 Bronze and the Grand Prix that went to ‘One Noodle’, for Haraku Ramen, by BLKJ HAVAS, Singapore
Glass: The Award for Change
From 18 entries received, 3 Spikes were awarded: 2 Glass Spikes and the Grand Prix that went to ‘Project Early Periods’, for Whisper, by Leo, Mumbai
Grand Prix for Good
The Grand Prix for Good was awarded to ‘The Māori Roll Call’, for Whānau Ora, by Motion Sickness, Auckland
Healthcare
From 94 entries received, 10 Spikes were awarded: 2 Gold, 2 Silver, 5 Bronze and the Grand Prix that went to ‘Vaseline Verified’, for Vaseline, by Ogilvy, Singapore
Industry Craft
From 63 entries received, 6 Spikes were awarded: 1 Gold, 2 Silver, 2 Bronze and the Grand Prix that went to ‘Craftman.Ships’, for Ships, by HAKUHODO Gravity / HAKUHODO Cabin, Tokyo
Innovation
From 29 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Smart Eye Camera’, for OUI Inc, by TBWA\HAKUHODO / OUI, Tokyo
Integrated
From 25 entries received, 3 Spikes were awarded: 2 Silver and the Grand Prix that went to ‘Kung Fries’, for McDonald’s Prospect Hospitality, by Leo Taiwan, Taipei
Media
From 157 entries received, 1 Spikes were awarded: 2 Gold, 4 Silver, 7 Bronze and the Grand Prix that went to ‘The Sponsored Truth’, for Samsung, by Leo, Kuala Lumpur
Music
From 37 entries received, 4 Spikes were awarded: 1 Silver, 2 Bronze and the Grand Prix that went to ‘Project: Memory Card’, for PlayStation, by SIX INC / HAKUHODO, Tokyo
Outdoor
From 181 entries received, 14 Spikes were awarded: 2 Gold, 4 Silver, 7 Bronze and the Grand Prix that went to ‘Commuter Camo’, for KitKat, by VML, Sydney
PR
From 114 entries received, 9 Spikes were awarded: 1 Gold, 3 Silver, 4 Bronze and the Grand Prix that went to ‘Vaseline Verified’, for Vaseline, by Ogilvy, Singapore
Print & Publishing
From 29 entries received, 3 Spikes were awarded: 1 Silver, 1 Bronze and the Grand Prix that went to ‘Inglish Dictionary’, for Air India Express, by Juice, Gurgaon
Social & Creator
From 131 entries received, 12 Spikes were awarded: 2 Gold, 3 Silver, 6 Bronze and the Grand Prix that went to ‘Vaseline Verified’, for Vaseline, by Ogilvy, Singapore
Spikes Asia 2026 Special Awards winners
Asia-Pacific Agency of the Year
- Leo, Mumbai
- Ogilvy, Singapore
- TBWA\HAKUHODO, Tokyo
Independent Agency of the Year
- Motion Sickness, Auckland
- Supermassive, Sydney
- Howatson+Company, Sydney
Network of the Year
- Leo
- Ogilvy
- HAKUHODO
Media Network of the Year
- Starcom
- Mindshare
- Wavemaker
Spikes Palm
- Suneta House, Thailand
- The Sweetshop, Aotearoa New Zealand
- Studio Eeksaurus, India
Strategy & Effectiveness Agency of the Year
- TBWA\HAKUHODO, Tokyo
- DENTSU INC., Tokyo
- Motion Sickness, Auckland
Agency of the Year by Market
- Australia | VML, Sydney
- Hong Kong SAR | Leo Hong Kong
- India | Leo, Mumbai
- Indonesia | TU7UH Creative Lab, Jakarta
- Japan | TBWA\HAKUHODO, Tokyo
- Malaysia | Leo, Kuala Lumpur
- Aotearoa New Zealand | Colenso BBDO, Auckland
- Singapore | Ogilvy
- South Korea | Dminusone, Seoul
- Taiwan | Leo Taiwan, Taipei
- Thailand | VML, Bangkok
Young Spikes Competition winners
Digital
- Gold Thanks For The Buffet! Nuraisy Romi, Junior Art Director, Ogilvy Singapore Kien (Trung) Nguyen, Junior Copywriter, Ogilvy Singapore
- Silver THE DISHCOUNT Deborah Yogi Art Director, Publicis Groupe Japan – Beacon Communications K.K. Hikari Mino, Creative Copywriter, Publicis Groupe Japan – Beacon Communications K.K.
- Bronze Grab the Hidden Price Seunghyun Kim, Art Director, Daehong, South Korea Seojin Chang, Copywriter, Daehong, South Korea
- Integrated
- Gold MOAUCTION Yasuko Kawaguchi, Copywriter/Planner, Hakuhodo Creative Vox, Japan Yijia Wang, Copywriter/Planner, Hakuhodo, Japan
- Silver #BEERforMOUSTACHE Tomoaki Uchiyama, Copywriter, Happy Hours Hakuhodo, Japan Yusuke Wakata, Art Director, Hakuhodo, Japan
- Bronze Awkward Mo-ment Cheng Chung Ue, Senior Art Director, de goose, Hong Kong Tsz Yin Cheng Senior Copywriter, de goose, Hong Kong
