Digital marketing group, Incubeta announced the acquisition of Sydney-based analytic company Panalysis.
Present in over 18 countries globally, Incubeta aims to unlock and amplify business growth potential through bespoke, localized digital solutions with global expertise.
“Expansions such as these are a key part of our global growth strategy, and having Panalysis join the Incubeta family fits squarely with our ongoing strategy of acquiring companies that complement our core business in digital marketing,” said Lars Lehne, Group CEO of Incubeta.
“I’m excited for Incubeta to expand its existing business in Australia, and the acquisition of Panalysis will only bring us closer to our customers and contribute to our recognition as digital marketing experts.”
Panalysis, which was founded in 2001, specializes in strategy & design, implementation, data quality & support, operational support, Google Marketing Platform, and consulting services.
“We’re proud to be joining the Incubeta team. After a comprehensive planning process to best position Panalysis for future growth and expansion, we are confident that the strength of Incubeta’s leadership, the alignment of our respective values and our combined passion for and experience in digital and analytics is a natural fit that will prove to be a long and successful relationship,” added Rod Jacka, Managing Director of Panalysis, Australia.
“Key to our decision was our focus on clients and the ability to serve them better. Through access to greater resources and an increased ability to attract world-class talent, Panalysis will extend the depth of our services to further support our clients’ goals and outcomes, all whilst maintaining our small by design, boutique, high touch approach to client service”.
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