Carsales has rolled out a new 45-second spot, “Grandma’s Hands,” to introduce their new brand platform. The “Everything You Auto Know” rebranding aims to position the automotive online marketplace as a one-stop-shop full of knowledge.
A slow-motion hand dancing through a field of tall rustling grass to Bill Withers may, at first glance, seem like an odd choice for a car sales spot. But, after a moment of thought, we think old grandma is the trustworthy, well-informed, experienced one. She knows what she’s doing, she’s seen it all and she uses carsales.com. We think…
Of course, we could be entirely wrong, and instead grandma’s grooving because buying a car was so damn easy with carsales and she’s got no care in the world.
Take a look for yourself.
“While carsales is known for buying and selling cars, it’s their deep knowledge of all things automotive that stands them apart. This campaign positions them as the one stop shop for all your auto questions. Solving your worries so you’re free to enjoy the upside of car ownership. Like airsurfing to a classic Bill Withers track,” said BMF Creative Director, Douglas Hamilton.
While not the first grandmother-related spot, nor the best, this does prove to be one of the more confusing ones. We’ll put it somewhere behind the Japanese condom grandma spot. That one’s hard to beat.
Chief Marketing Officer: Kellie Cordner
General Manager, Group Marketing: Rebecca Rizzo
General Manager, Consumer Marketing: Priya Kanniappan
Senior Marketing Manager: Anthony Potenza
Digital Marketing Manager: Caitlin Retell
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Director: Douglas Hamilton
Chief Strategy Officer: Christina Aventi
Senior Strategy Planner: Josef Wimberger
General Manager: Paul Coles
Group Account Director: Edward Hughes
Account Director: Denniz Post
Head of TV: Jenny Lee-Archer
Production Company: Scoundrel
Director: Tom Noakes
Producer: Morgan Benson-Taylor
Executive Producer: Adrian Shapiro
Art Director: Alex Holmes
Cinematographer: James Brown
Offline Editor: Adam Wills
Post Production: Blockhead
Colourist: Fergus Rotherham
Online Artist: Stu Cadzow
Post Producer: Charlotte Plowman
Music: Level Two / ‘Grandma’s Hands’ by Bill Withers
Sound House: Rumble Studios
Sound Engineer: Tone Aston
Sound Producer: Michael Gie
Media agency: Rapid Media
Managing Director: Vaughan O’Connor
Account Director: Kate Turner
Senior Account Manager: Charlotte Jackson
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