Iconic British automotive brand MG Motor has launched a new campaign highlighting its intent to revolutionize the Saudi market. The brand has a strong presence on the streets of Saudi Arabia, with over 100,000 vehicles on the Kingdom’s roads it said. In a bid to reinforce its brand presence in the KSA, MG Motor, along with Havas Middle East, launched a new campaign that leveraged top-tier resources.
As part of the campaign, the Managing Director of MG Motor Middle East, Tom Lee, took to social media to publicly address the concerns of customers in the Kingdom and shared his direct contact number, in an effort to have the public reach out to him directly.
Lee’s hands-on approach not only provided a platform for customers to voice their concerns but also instilled unwavering confidence that every situation, feedback and query received personal attention with immediate solutions provided directly from MG Motor’s senior management.
The initiative was complemented by an Out of Home takeover where the WhatsApp number was prominently advertised across three major cities in the Kingdom: Riyadh, Jeddah and Dammam. Critical cases that emerged through the MD’s WhatsApp channel were promptly identified and resolved with immediate effect. The team assisted individual car owners, addressing concerns promptly and directly, demonstrating a high level of dedication to customer satisfaction.
“Customer satisfaction remains at the forefront of our business,” said Lee.
“With a deep understanding of our Saudi customers, their preferences, and aspirations, we are driven by a passion for service excellence as we embark on this journey further to refine our services and products in the Kingdom.”